Sexism in Language free essay sample

Lets begin by defining the word sexism: â€Å"Prejudice, stereotyping, or discrimination, typically against women, on the basis of sex†. So, as we can see from the definition, even though sexist attitudes can be directed towards both a male person and a female person, they are usually inflicted upon the female gender. Sexist language, therefore, refers to a certain way of using the language in favor of a specific sex, thus discriminating the other one. But, during this composition we are going to analyze how sexist language is, as we mentioned before, usually directed towards women. We are also going to analyze a bit further on how people react towards this kind of language and how we can avoid using it. Still in our present, men are considered the form of the human species. The word â€Å"men† or â€Å"man† if often used to refer to all humans’ characteristics, ways of thinking and actions. We will write a custom essay sample on Sexism in Language or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We can see some examples of this in famous phrases such as Neil Armstrong’s first words when he stepped on the moon: That’s one small step for man and a giant leap for mankind† Or phrases like: â€Å"Man has always been driven by his desire for happiness† So, even if these expressions may not be trying to discriminate women, they still show us that our society’s views on mankind usually take the male form as the representative for our actions and ideas. We could then argue that the existence of sexist language is due to the existence of sexism in society. If we go back a few centuries, or even just a few years from today, and analyze the attitudes and points of view society had towards women, we will see that a â€Å"sexist† attitude has almost always been present throughout history in our society. Even less than a hundred years ago, women were not even allowed to vote. It would seem then, that sexist language derives itself from the social problem that is sexism. There are many examples in the English language which show us the biased orientation towards male social superiority. A study conducted in regions of the United Kingdom and Switzerland (Sarrasin, Gabriel, Gygax,) showed that while some countries and regions are increasingly adopting more positive attitudes towards the use of gender-neutral language, there are still many places where this kind of gender neutrality is rejected. Many students in the United Kingdom for example, have every time more positive attitudes towards the use of this kind of language, but this is in contrast with the students in the German-speaking part of Switzerland, who are not so open to this type of use of the language. An interesting thing about these studies is the fact that people’s attitudes towards gender-neutral language, is at least partly based on their general attitude towards women in society. This means that the language people use to express gender neutrality in their speech derives from the respect and desire for equality inside our society, which brings us back to what we were talking about at the beginning of the essay. Sexism in language is explicitly related to the kind of opinions and sexist attitudes that society has adopted since the very beginnings of the human civilization. Conclusion At the end of the day, it seems to me that the problem of sexist language will always be a reflection on the even larger problem that is sexism. Our attitudes towards women will always be reflecting in our language, and that is why we need to keep changing the social standards for this. One important thing we must have in account, is the fact that it is impossible to tackle sexist language as an isolated issue. Just because we change our way of speaking or writing doesn’t mean that society will stop hiring almost only women for a position as â€Å"secretary†.

Two Problems of Enron Company

Two Problems of Enron Company Creativity is of essence in every aspect of life. Moreover, a world full of creative minds can go along way in making it a better place. Companies depend on creative minds to achieve their unique and important objectives. In fact, goals are always backed by creative and innovative minds. In essence, originality goes along way in improving a company’s status. Competitive edge is an essential aspect to companies’ sustainability.Advertising We will write a custom report sample on Two Problems of Enron Company specifically for you for only $16.05 $11/page Learn More It is therefore imperative that efforts are made to pursue its goals and mission. Company employees are required to be creative to utilize their abilities for betterment of the company. However, copyright and intellectual property issues are still rampant in companies. This is mainly because some people still consider others’ work as more important than theirs. Moreover, others a re lazy and find it difficult to come up with their own works. This paper outlines two problems, one of which includes an employee X, who presented employee Z’s proposal as his/her own. These employees in addition to 98 others were given three weeks to come up with their own proposals. Moreover additional days were granted to those who requested, however, employee X decided to present another person’s work. The second problem outlines how Enron employees falsified accounting information in order to meet impractical expectations. The paper will therefore try to offer possible disciplinary actions for the first problem and evaluate whether the second case can be linked to students who cheat in exams to get good grades (McGraw-Hill Higher Education, 2003, p. 1). Case one involves several elements. For instance, we are told that employee X is normally hard working and reliable. However, he/she decided to use employee Z’s incomplete work by adding a few lines and ass ume complete ownership. This is not only disrespectful to employee Z, but also cheating with respect to the company. In fact, this can be described as plagiarism, because employee X uses Employee Z’s work and ideas without consent and or acknowledgment. Moreover, each of the 100 employees was to come up with his/her proposal. In this regard, the CEO reserves the right to take a disciplinary action. However, depending on the situation a variety of disciplinary actions may be taken (Whitbeck, 2006, p. 1). Some of which include, penalties, rejection of his/her work, suspension and sacking, followed by assigning the proposal to employee Z. In addition, since employee X is hard working and reliable, it is important that these are put into consideration while deciding on the correct course of disciplinary action.Advertising Looking for report on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reasonably, from all the inf ormation presented, employee X’s proposal should be rejected, followed by suspension and ownership of that paper given to its rightful owner, which is employee Z. This is because employee X plagiarized another person’s work, and suspension comes in place of sacking because he/she has been hard working and reliable. Moreover, the employee is punished to avoid such instances in future (Bruwelheide, 1999, p. 1). It is always important that institutions and organizations make realistic and achievable objectives. This way, they may avoid pressures that come with trying to meet unrealistic expectations. Enron employees’ unrealistic expectations, which forced then to falsify accounting information, can be linked to students who set unrealistic goals and hence cheat to meet them. This is quite similar because they are all under the influence of pressure to succeed. However, this is an offense and if found can draw various repercussions ranging from penalties, suspension s, expulsion to jail terms, among others. Students should therefore work towards setting realistic and achievable goals to help in their motivation rather than pressure (Fezler, 2010, p. 1). References Bruwelheide, J.H. (1999). Intellectual Property and Copyright: Protecting Educational Interests and Managing Changing Environments. net.educause.edu. Web. Fezler, D. (2010). The Enron Scandal: Enron Collapse. whatreallyhappened.com. Web. McGraw-Hill Higher Education. (2003). Avoiding Plagiarism Tutorial. highered.mcgraw-hill.com. Web. Whitbeck, C. (2006). Plagiarism in a Grant Proposal. National Academy of Engineering. Web.Advertising We will write a custom report sample on Two Problems of Enron Company specifically for you for only $16.05 $11/page Learn More

How to Impress Employers with a Quality Cover Letter

How to Impress Employers with a Quality Cover Letter How to Impress Employers with a Quality Cover Letter The cover letter is the first thing anyone sees when you apply for a job, the idea being to convince the reader to learn more about you via your resume. No matter how great your resume is, without a good cover letter to go with it, you might as well spit in an envelope and send that instead. N.B. Spitting is only advised when applying to be a cobra. Before you start expectorating, however, you should try these tips for writing an outstanding cover letter. Research and Customization There’s nothing wrong with using a template letter, especially if you’re applying for several similar jobs, but you need to customize each one you send out to reflect the specific job. This requires doing a little research about the role and the company, making sure that you emphasize the qualities specified. You should also try to find the name of the person who will read your letter. If you address it to them directly, it will reach them more quickly than if you use â€Å"Dear Hiring Manager.† Keep it Short Employers may have to read dozens of cover letters every day. As such, if you write a thirty-page epic about why you’re perfect for the role, it might never get read. It’s far better to keep things short (roughly one A4 page). As well as ensuring that someone reads your cover letter, this lets you demonstrate your ability to communicate clearly and concisely in writing, which is a valuable skill in itself! Structure We can’t tell you what to write in your cover letter: That depends on the job! However, we can set out what most cover letters should include: A formal greeting/salutation An introductory paragraph where you identify yourself, the role you’re applying for, how you found the position, and your reasons for applying A few paragraphs outlining your strengths as a candidate, what you would bring to the role and examples of how you’ve applied relevant skills in the past A concluding paragraph reiterating your suitability for the role, when you’re available, how to contact you, and thanking the reader for their time A suitable closer/valediction Proofread It! Obviously, we’re keen on proofreading (we wouldn’t be here if we weren’t). But even if you’re not the type of pedant who gets their knickers in a twist about misplaced apostrophes, proofreading your cover letter before you send it to employers is crucial to success. A cover letter with spelling and grammar mistakes may suggest you don’t care about the job. As such, even if the roles to which you’re applying don’t require perfect written English, you must check carefully for mistakes before sending your cover letter and resume to employers.

FSA and stiffer penalties to individuals Essay Example | Topics and Well Written Essays - 3000 words

FSA and stiffer penalties to individuals - Essay Example FSA also protects consumers by reducing financial crimes in the financial markets (Davidson 2010). In the past few weeks, FSA has imposed heavy penalties on individuals for regulatory breaches. FSA has been much more efficient in ensuring prosecution of individuals who breach regulatory requirements. FSA has implemented a new policy that is aimed at deterring financial crimes through imposing penalties that reflect the magnitude of the regulatory breach, or financial scandal (Pettet 2001). The recent penalties are based on numerous factors including the need to achieve an appropriate deterrence effect and removal of any profits that may have accrued due to the regulatory breach. FSA has also considered the mitigating and aggravating factors and need to apply any settlement discount in imposing the high penalties (Davidson 2010). Main legal aspects of the cases The Financial Services and Markets Act 2000 and Market Abuse regulations of 2005 mainly deal with insider dealings and market price manipulation misconducts. The offence must occur in the prescribed markets. The prescribed markets include the markets governed by UK recognized investment exchanges (RIE) and other markets in the EEA countries. Some of the financial markets in the UK, where such market abuse occur include ICE futures, London stock exchange and London Metal exchange limited. Other markets include the NYMEX Europe limited and EDX London Ltd (Davidson 2010). The qualifying investments that are governed by FSA market abuse regulations include the transferable securities like shares, securitized debts and bonds that are regulated by the ISD directive. Other securities include the forward interest agreements, currency and interest rate swaps, future contracts and derivative securities. Firms are required to report any suspect dealings and implement adequate internal control and compliance mechanisms (Davidson 2010). FSA has the powers to deal with misconduct that is not necessarily market abuse bu t that breach the guiding principles of FSA. Sections 401 and 402 allow FSA to prosecute various financial markets offenses under the Financial Services and Markets Act of 2000 and any other relevant legislation (Pettet 2001). Some offenses include offering securities for sale to the public without publishing a prospectus since FSA listing requirements under Section 85(2) require the issuer to provide a prospectus before the actual listing. Section 397 of the Act prohibits firms and individuals from making fraudulent and misleading statements and manipulating the market fundamentals (Pettet 2001). Insider dealing is one of the criminal offenses that have led to high penalties to individuals. Insider trading is a criminal offence if the individual transacts the securities with inside information, or encourages another person to transact in the securities while in possession of inside information that is not available to other market participants (Davidson 2010). If the insider avails information to a market player other than in the ordinary performance of his duties or employment, FSA will consider such act as criminal insider dealing. Section 52(3) outlines that the above offenses are committed when dealing with a security in the regulated market or where transactions of price affected securities are executed by an individual using the inside information or are conducted by a professional intermediary using such inside

WWF Case Study Example | Topics and Well Written Essays - 2500 words

WWF - Case Study Example The organization seeks to push for the recognition of the interdependent nature of the environment, wildlife, and people. With over 300 employees around the world, including the UK, WWF has grown in stature around the world, especially due to increased attention on sustainability. In the UK, this expansion has necessitated a move of HQ to Woking from its previous Godalming base. The new HQ, the Living Planet Centre LPC, will enable WWF to interact more with an increasingly interested public with an education suite, an auditorium, and a visitors’ centre (World Wildlife Fund UK, 2013: p1). As part of this relocation strategy, WWF will also seek to merge the communication and fundraising departments, while also dealing with the cultural changes that will accompany this strategic restructuring. This paper aims to report on specific challenges facing WWF with regards to recruitment and selection, as well as to use the findings to provide recommendations for their human resource ope rations. WWF strives to ensure that wildlife, environmental, and human needs are taken into account, especially in developing countries. To do this, they utilize scientific knowledge to inform conservation activities by sharing findings with specialists and partners (Powell, 2011: p34). The organization also uses the lessons that it learns from conservation activities as case studies to offer feedback for future conservation models, especially through horizontal transfer of best practices through encounter promotion among its partners and peers. In order to undertake the challenging task of conservation, WWF also recognizes the importance of alliances and stakeholder coordination, which allows them to intervene, at numerous levels, to support international, national, and local interventions from regional perspectives. In doing this, it is the organization’s plan to respond with flexibility and dynamism in the face of emerging

Communication Theory Has Emerged Media Essay

Communication Theory Has Emerged Media Essay Different schools of thought have defined communication in many ways. Renowned scholar, G.G. Brown defines communication as: transfer of information from one person to another, whether or not it elicits confidence. But the information transferred must be understandable to the receiver. On the other hand, Fred G. Meyer defines communication as: the intercourse by words, letters or messages. Nonetheless, the central theme in all these definitions is the exchange and flow of information between two or more parties. This may result to the use of both verbal and non-verbal cues. Evidently, communication affects human livelihood and its behaviour and there is need to demonstrate how it affects individual actions. Thus, an introspection of how communication theory has emerged from the pre-christian era to modern times responds to the need of explaining individual actions. The history of communication dates back to time immemorial, with significant variation in communication technologies evolving in tandem with shifts in socio-political and economic systems. Various modes of communication have subsequently emerged with the passage of time and technological advancements. On the other hand, we are still able to trace the history of communication to oral and written speech. An insight into how communication theory came into being is demonstrated in the Holy Bible. In the Old Testament book of Genesis chapter one, verse three, it reads: And God said, Let there be light, and there was light This expression of communication serves to show that communication existed since time immemorial. God was able to undertake creation through His speech. Again, further credence to the foundation of communication theory presents itself in the New Testament through the book of John chapter one, verses one to two; In the beginning there was the Word. The Word was with God, and the Word was God. He was with God in the beginning. Once God created man, He was able to connect with him by words. This is revealed through the stories of Adam and Eve, Abraham, Noah, Moses and many others in the bible. Further, God communicated with prophets, and his people through visions, dreams, words, signs and symbols. Notably, the Old Testament portrays the usage of communication through figures of speech, especially through metaphors. Metaphors were widely used to intimate deeper meaning in speech and writing. This attribute is well observed in the books of Proverbs and Psalms. As such, the pre-christian era was well founded in communication through language use and its mastery. The same applies to the Christian era as well which derives much of its communication foundation from language mastery. This is well exemplified through Jesus parables. Aside from the religious views of communication theory, there is also the philosophical basis for communication theory. The proponents of this school of thought are mainly Greek philosophers and historians ranging from Aristotle, Isocrates, Socrates and Plato. From their insights emerged the theory of rhetoric. Despite both Isocrates and Sophists maintaining that rhetorics objective is persuasion, Isocrates promoted its use for human improvement while Sophists held the view that rhetorics purpose was for self-praise and thrift. Given the divergent views on the purpose of rhetoric, Plato also weighed in on the matter showing favour to dialectic than to the manner of oral presentation. As such, he favoured the use of reason and rationality in arguments. On the other hand, Aristotle sought to chart a defining measure to communication theory as the mode by which a person interacts with his/her audience. Due to the insights of the aforementioned philosophers, rhetorical theory has developed to become a solid basis by which communication is defined in many sectors. Persuasion of individuals by communication extends beyond politics, media, journalism and even religion. This is achieved through the use of Aristotles Rhetoric principles which include invention, arrangement, style, persuasion and memory. Despite there being many classes of communication theories, including the seven traditions (classical rhetoric, semiotics, phenomenological, cybernetic, social psychology, sociocultural communication, and critical traditions), thee major classifications can be adopted by mode of influence; Rhetoric theory as a result of the influence of oratory speech; social communication theories resulting from socio-political changes; and theories of mass communication as a result of journalism spread. In its modern form today, rhetoric theory is interrelated with traditional forms of communication theory, e.g. semiotics. Through the propagation of text in print media or images in visual media, which are both sign elements, the mass audience is able to be persuaded along cultural lines. As such, signs and symbols are continually employed in oratory speech to move masses and influence their perception of issues. On the socio-political scope, theories such as Authoritarian, Free press, Commmunist and Social responsibility are notable. These theories help explain communication theory evolution in the wake of various social-political changes in the society. Significantly, these theories focussed on the beginning of information dissemination to large population groups and the accompanying influence on the political class e.g. the governments. Again, they pronounce some of the social plights and classification within society attributed to information access. As authoritarian leadership was the norm before the widespread prevalence of print media, governments took it upon themselves to restrict flow of information to the common people, and as such, freedom of expression was strictly guarded. Consequently, the elite class would deprive the common people the right to information and access through controlling media sources. As a result therefore, print media was in low circulation and only accessibl e to the few due its then high price. Nevertheless, with the clamour for free will in the 17th century, Libertarianism/Free press took over. This was significantly influenced by the emergence of print media which in time became affordable to the common populace and reflective of their views which were previously gagged under authoritarian leadership. On the other hand, as free press offered an avenue for expression of free will, it was noted to be devoid of social responsibility. This necessitated the need for checks and balances, especially with the development of other communication media such as radio, television and film. Social responsibility therefore advocated for accountability through government and self regulation in order to promote social welfare and equity. Free press was further limited by the communist theory which promoted media control in the guise of effective press freedom. Consequently, the medias role was to educate but not to inform the general populace. In addition, the population was expected to post opinion on issues covered by the media so as to foster the so-called greater press freedom and institute greater audience participation. In effect therefore, the Communist theory was associated as a counter to capitalism trend where the media was in the control of a few media elites and only serving their inte rests. However, the 20th century marked a dramatic shift in communication theory evolution. This was brought about by advancement in communication technology to spur the spread of journalism. Notable events that defined this spread included the occurrence of the World Wars which depicted the strength of information pre-, during, and post war. Information was a tool in itself during the warring period and as such, theories were formulated once validated. This was articulated through stimulus response theory, propaganda and many more theories. Stimulus response theory took note that mass media has a significant effect on individuals perception of issues and in response, people would normally subject themselves to viewership that conforms to their beliefs and attitudes. Propaganda theory on the other hand was used to great effect to spreading rumours and falsehoods either in favour or disfavour of a certain person or group of persons. Evidently, it was during the World Wars and in the politica l sphere that propaganda is commonly used. Derived from rhetoric theory, propagandas main objective is persuasion in order to influence peoples perception of issues at hand. Nonetheless, in the modern day setting, propaganda is also employed in advertising, marketing and socio-economic conflicts. Again, technological advancement brought with it new media of communication e.g. television, computer, mobile phones, radio and other forms such as internet and social networking. These media served to spread journalism through provision of information of news and information for public consumption. A number of theories were hence formulated to describe this phenomenon, viz: Agenda setting theory, two-step flow theory, diffusion of innovation theory and uses and gratification theory. Agenda setting theory explains a very highly effective impact of the media the ability to inform the population about essential issues. Agenda setting hypothesizes that communication consists of information and awareness. Therefore in community discussion, media interaction has an influence on community understanding of various issues. These may range from state policies, economic system, and other community issues. As a result, a classification of agenda-setting emerges; Policy-agenda setting, Media-agenda setting and public agenda-setting. Under public-agenda-setting, the publics viewpoint shows the key issues of concern; Media agenda setting shows the significance and depth of news items being covered in relation to their coverage in various media stations; Policy agenda-setting points to the influence that a reported issue has on policy makers. In effect therefore, Agenda setting has led to the prominence of the CNN Effect whereby 24-hour news channels set the international news agenda. In fact, locals in the developing nations view their news items captured in these channels as being of very prime importance. Nonetheless, Agenda setting is based on thinking that media does not necessarily indicate reality; they narrow it down and shape it; media focus on a few problems and topics bring the community to understand those problems as more essential than other problems. For this reason, agenda-setting helps individuals comprehend the role of the media in shaping news items and issues for public consumption. This is well exemplified by how media stations, publishers and news anchors set the news agenda and consequently, viewers affix much significance to the amount of broadcasted information and its position in the broadcast. The two-step theory theorizes how casual relationships play a part in changing the way in which individuals take up relevant information from media campaigns. Consequently, the primary source of information for the public is normally the newspaper and radio segments, whose information bits is adopted by opinion leaders who further relay the information to the less active segment of the society. In effect therefore, informal social groupings have some influence on society information uptake and dictate which information is worth sharing. Diffusions of Innovations theory explains the mode by which a new concept or exercise is conveyed to individuals through certain communication programs over time. Consequently, the selected mode of transfer assists in explaining the aspects that impact individuals ideas and activities. Therefore, the media selected as well as cultural interaction provide information that impacts common or well-known viewpoints. The diffusions process is therefore the procedure by which technological advancement is conveyed through certain media over a certain period among individuals in a social system. An illustration of how diffusions of innovation theory is prominent is through social media e.g. the youth accessing information and news in the internet mode via facebook. Another notable viewpoint of journalism spread mass communication in the modern times is the Uses and Gratification theory. This concept describes the uses and features of the press for diverse user groups ranging from the people, and the community in general. In order to describe how people use mass journalism to please their needs, the theory: seeks what people do with the medial; identifies their intentions for particular media use; and examines the individual effect of a particular media use. The main underlying factor of the theory is the supposition that individuals constantly seek a media channel to fulfil personal needs. Consequently, a medium is frequently used when the current purposes to use the medium results in more gratification. In light of the evolution of communication theory from pre-christian era to the modern times, it is definite that communication has evolved over time. Its mystery is captured in Gods creation act and its complexity has been researched by various scholars. The Greek philosophers made wise attempts in its definition which apparently form the cornerstone of todays knowledge. On the other hand, global socio-political events and transformation have further shaped communication theory development. And yet, as technology continues to advance, further definitions of communication shall continue to be formulated to track its changes with time.

Personalized Medicine Essay

â€Å"Introduction† In today’s world DNA sequences are frequently and constantly improving, modern instruments can analyze DNA by the millions within a twenty-four hour period (Mader, 2010, P.178). Because of technology, these instruments have been made available now and in the future for the use of personalized medicinal products. This paper provides an overview of how modern genetic technology may lead to personalized medicine, and to give examples two or more specific benefits of personalized medicine: a discussion of its drawbacks and limitations of the approach to human medicine. â€Å"Modern Genetic Technology and Personalized Medicine† Modern technology is constantly growing in our world, for us to understand how modern genetic technology may lead to personalized medicine and the importance personalized medicine. Personalized medicine is the tailoring of medical treatment for an individual with the unique characteristics for each patient. This approach is a scientific breakthrough for us to understand how a person’s unique molecular and genetic profile makes them susceptible to certain diseases. This same research is increasing our ability to predict and recognize which medical treatments will be safe and effective for each patient (Consumer Health, 2007). The Human Genome project of 2003, enlighten our understanding of the genetic component of disease that will continue to shape the medicine practices in the near future. Detailed according to the â€Å"Human Genome Project† with all the DNA sequence that will give researchers the tools to explore the genetic variation across the world (Phillips, 2007). Technology has been a growth for advancement and rapidly changing, it has been made possible for the doctors and geneticists to find out the kind of diseases in a person DNA and to help prevent the diseases. â€Å"The Benefits of Personalized Medicine† Personalized Medicine has numerous benefits on an individual’s health, for example; * Shift the emphasis in medicine from reaction to prevention * Predict susceptibility to disease, improve disease detection, preempt disease progression * Customize disease-prevention strategies * Prescribe more effective drugs and avoid prescribing drugs with predictable side effects * Reduce the time, cost, and failure rate of pharmaceutical clinical trials. (Jackson Laboratory, 2012). â€Å"The Societal Impact of Personalized Medicine† In our society personalized medicine are questionable, there are legal and ethical questions, some of these questions are as follows; * Who should have access to a person’s genetic profile? Is it the Employers, the government, Life insurance companies or the insured? * How can we protect genetic privacy and prevent genetic discrimination in our workplace and in our health care? * How consumers use genetic information as a health benefit? (Jackson laboratory, 2012). â€Å"The Limitations and the drawbacks of personal medicine† The limitations of technology are not yet known about personalized medicine and how to translate genetic information successfully. This poses a significant barrier to achieve the promise of reliable clinical information of personal genomes. Additionally the ethical and social issues surrounding the eugenic specter and the risk involving the breach of privacy and other stigmatism such as racism is yet to be addressed, as well as the guide to successful applications of the genetics will be needed for criminal research and medicine (Vernez, 2011). According to Mayor Clinic, â€Å"Personalized medicine† also have some drawbacks in which many people today are willing to pay a high amount of money for a personalized approach to their health, which creates a problem in the genetic discrimination by the insurers and employers because; the insurers tend to charge a higher premium to those individuals who is at risk of being perceived of having bear genes that are life threatening. With this approach those individuals would not be able or have the ability to meet their medical demands, there would be limited access to services among most individuals because of the higher cost for further development to this approach (Consumer Health, 2011). Conclusion: In my opinion personalized Medicine is a medical model that involves patient’s genetics and vital information with benefits that outweighs its drawbacks, personalized medicine allows individuals with a short expectancy span to live far longer, there the whole idea is that the limitation to the approach may lead to discrimination of an individual’s gene. REFERENCES Consumer Health, (2011).Retrieved November 7, 2012 from Mayo Clinic: http://www.mayoclinic.com/health/personalized-medicine/CA00078. Mader, S. (2010). SCI 115: Essential of Biology: 2009 custom edition (2nd ed.). New York: Mc Graw Hill. Personalized Medicine, (2011). Retrieved, November 7, 2012 from http://healthusnews.com/health-conditions/cancer/personalized-medicine Vernez, S. L. (2011). New York Times Magazine. Making Sense of the Genomic Revolution. American Scientist P. 266. Jackson laboratory (n.d.). Free Research Paper on Personalize Medicine – Rabranch40. Free Essays, Research Papers, Book Reports | Anti Essays. Retrieved November 4, 2012, from http://www.antiessays.com/free-essays/229557.html